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    假如我是“作家”

    時間:2019-06-08 16:45:57  作者:班俊松  來源  查看:0
    假如我是“作家”
    作家其實和商人本質上沒有太大的區別,商人要將自己的商品銷售給需要的消費者,最好還能賣個好價錢。營銷的本質最終還得回歸到商品本身,即:”發現顧客需求、提出顧客需求、滿足顧客需求”三個推進階段。仔細想來,作家何嘗也不就是一個“商人”?大導演馮小剛說過一句堪稱導演界的經典名言:票房才是硬道理!
    作家嘔心瀝血一年甚至數年,十年磨一劍的一部作品,你最初的目的是什么?不就是期望更多的讀者關注你,拜讀你的作品嗎?甚至是期望能被某個電影機構或者是某個大導演看中意,然后請幾個當紅明星搬上大銀幕,首映的時候再邀請一幫好友粉絲,一通吆喝換來的都是同行寂寞嫉妒恨,而自己心里早就樂開花。這樣的初衷有錯嗎?反正我不認為有錯。如果我是一名作家,我肯定是堅持走市場化路線,我不希望我的作品只局限在電腦的硬盤里。
    今年春節上映的《流浪地球》,就是劉啟新老師的心厲之作,在獲得多個業界大獎后被郭帆導演搬上大銀幕,票房更是取得了前所未有的驕人業績,尤其是被國際同行定義成是開啟了中國科幻片的新紀元。扣心自問:有多少作家不是期望自己也能像劉啟新老師一樣?去年熱播的電視劇《大江大河》也是改編于同名小說,作者阿耐對那個時代的細心描述連90后觀眾都被圈粉無數。要想成為名利雙收的作家,你得獨具慧眼,你的作品一定能抓住觀眾,要知道觀眾需要什么。這跟商人的本質有什么不同嗎?作家是不是一樣要具備商人的基本能力:滿足顧客的需求。
    假如我是一名“作家”,我的目標就是我的作品能獲得更多的讀者認可,我要有我的粉絲。我更期望我的作品,能通過不同的載體讓更多的人認可。但是我會堅持:“老班出品,必屬精品。”因為這是我給自己作為一名作家貼的標簽。
    商人不能將所有顧客的需求都一網打盡,所以世界上就有了華為和蘋果這樣的優秀企業,在相同的領域都取得了輝煌的成就,因為同樣是一部手機顧客對需求不可能百分百的驚人一致。
    假如我是一名“作家”,我會在我熟悉的領域去創作,我會形成我自己特有的寫作風格,比如寫一些市場營銷類的作品,說不定我也會圈粉無數。
    好了,就這樣了。我現在還不能去做我的作家夢,因為賣好西屋空調是我現在的主業。
    上一篇:沒有了 下一篇:作家的心里要不要裝著讀者
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